Social media networks were a novelty not many years ago, but today their importance is no longer debated. It is universally accepted that for anybody who wants to increase their sales (or bookings), social media marketing must to be part of marketing and PR mix.
Using social media, you now have the ability to reach out and communicate on a personal level with your target audience on a daily basis. This is a game changer for anyone engaging in marketing, sales, customer service and other business activities.
Benefits of using Social Media:
If you are utitlising Twitter & Facebook properly, you can benefit from:
*** Increased exposure – get seen by many more thousands of people than you would normally.***
*** Increased traffic through to your website ***
*** Developed loyal “fans” – people who like what you are offering. ***
*** Generated leads – i.e. potentially interested visitors ***
*** Improved search ranking – as Google likes to promote sites that are using social media. ***
*** Reduced marketing expenses – if you are getting more bookings via your social media, you can spend less on your more expensive avenues, such as magazines, or expensive website listings. ***
*** Improved bookings – more traffic = more bookings. ***