Facebook Marketing for Accommodation

This service must only be ordered if you already use or in conjunction with our Twitter service

If you already are using our Twiter service, and want us to do a similar job for your Facebook page, you need our new sensational Facebook service:

We can do the following for you:

  • Post your twitter submissions to your Facebook page – each post can include 1 photo
  • Every other month (6 per year), we will create a 400 word article post based on holidays / activities in your area.
  • These articles will be submitted to external blog directories, providing valuable links back to your site, improving your SEO

As you are probably aware, our Twitter service sends each of your tweets out multiple times within the month; e.g we can repeat sending out the same tweet every 6 hours. So this means that we can’t just simply connect your Twitter account to re-post onto your Facebook page, as your facebook page would look too repetitive, with too many identical posts.

Facebook marketing is very different to Twitter – Twitter is very instant, you can liken it to a TV advert, if you are in the room when the advert is on, you will see it, (which is why we repeatedly send out the same content via our Twitter service, to ensure what you have to say gets seen), whereas Facebook is more permanent – visitors who land up on your Facebook page will tend to travel down your page, and spend quite a long time on there (if you have compelling content). They will skim your posts and click into ones that they find interesting, and are likely to click on any links found within your posts, bringing traffic to your website, but also very importantly, they are more likely to remember your accommodation, as they will have spent more time learning about what you have to offer.

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The cost for our 1 year Facebook service is just £199.99 + VAT:

Have A Full Time Presence on Facebook

Most people have now heard of Social Media Marketing, but because of the time overhead, very few are embracing it as a strategy.  With our Twitter & Facebook Campaign, we save you time by tweeting and Facebooking out your messages for you, re-tweeting, favouriting, and Direct messaging!  We will also build up your followers – gaining you thousands of new followers in the 12 months that we work on your Twitter campaign and build up your page’s likes.

The HUGE Benefits…

A common misconception is that social media marketing is all about getting new customers from Twitter or Facebook etc. This is only a small part of the strategy.

How it works…

Each time you send us your Tweets (up to 20 new bits of news a month) we will then post these onto your Facebook page – these can be a lovely photo, a testimonial, an event that is happening soon, a special offer, we will give you good ideas on what to provide…

The most important benefits from a social media campaign:

Enhance your trustworthiness – You will see an increase in your website conversion rates. People are re-assured by the presence of a regularly updated Facebook & Twitter feed on a website (hours, not days). It shows professionalism, authority and clearly displays that your site is “open for business”.

Brand recognition and repeat exposure – It is said of traditional advertising that a potential customer has to see your advert seven times before taking any action. This is your opportunity to get your brand under your potential visitors noses without being pushy.

Getting ahead of your competitors – Do your competitors use social media? Most of your competitors will probably not be doing a good job of embracing social media, so this is your chance to race ahead. If they are engaging well in the social networks then you must get involved or you risk being left behind and losing your audience to your competition.

Grow your marketing power – As your followers increase your marketing power increases. The more following you have – the more people want to join in and get involved. It’s the “crowd effect” people always want to see what the crowd is interested in, and they join the crowd!

Improve your authority – When people see you have a busy social buzz relating to your accommodation and region, they will automatically associate authority with it. Your accommodation will be seen as having increased credibility and specialist knowledge which, in turn, will also increase your sales conversion rates.

Return on investment – You’ll never see a better return on investment than a well run social media campaign. Google is now returning social media results in amongst it’s search results and Twitter & Facebook have literally hundreds of millions of users. You can get access to this market for a tiny  investment when compared to other marketing channels.

SEO (Search Engine Optimisation) – Google has placed more and more prominence in what are commonly referred to as “social signals”.

Website traffic – This goes hand in hand with SEO – because Google will be giving you more traffic – but as your social media campaign grows and matures you will also see more and more direct traffic from the social networks.

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Facebook Campaign:
/ Year
Each campaign lasts 12 months  – after this time you can stop the campaign or you can opt to renew or take it up again at a later date.
Send up to 20 new items a month
We’ll create a brand new post every other month that we will submit to multiple blog directories to provide your site with many inbound links.
The increase in visitors and increase in social media will also greatly enhance your rankings with search engines, particularly Google, as this is becoming more important.

Our Facebook Campaign = More traffic to your site
Improved Rankings on Google
Instantly Working for you – Quicker than SEO
Only Targeted and Relevant Traffic through to your website

Testimonial from Chris Pitches, Pot & Barrel B&B, Bude

“I have a small bed and breakfast in Cornwall that I run entirely on my own and have found, to my delight over the last couple of years, that Web Design for Accommodation are an exceptional company to deal with, a company that explains web related jargon in such a manner that even I can understand it!

Not being at all sure how to use Twitter or even Face book, they have helped my business cope and grow with the phenomena of social media making this now essential part of web ranking, something that I know is being handled on my behalf, both promptly and professionally.

I consider it a cost effective measure of achieving high web prominence and ranking, with my audience on Twitter and Face book increasing continually.

I would highly recommend Web Design for Accommodation to all business owners, whatever their own level of IT competence may be, as the services offered by them constantly evolve and improve to keep right up to date with the ever changing web.”

Chris Pitches
Pot and Barrel B&B
Bude, Cornwall