Top Tips for Accommodation Owners

[vc_row center_row=”yes” bg_style=”stretch”][vc_column width=”1/4″][vc_single_image image=”1570″ img_size=”medium” alignment=”center”][vcex_spacing size=”15px”][/vc_column][vc_column width=”3/4″ style=”default” bg_style=”stretch” padding_top=”45px”][vc_column_text]Many owners aren’t aware that they can easily improve their bookings simply by doing a bit of extra “work” to help their accommodation get found online. Simply by utilising the below tips, your accommodation will get found and seen online…[/vc_column_text][/vc_column][/vc_row][vc_row center_row=”yes” bg_style=”stretch” margin_top=”15px” margin_bottom=”25px” border_style=”dotted” border_color=”#9e9e9e” border_width=”2px” padding_top=”25px” padding_bottom=”25px”][vc_column width=”2/3″][vc_text_separator title=”Start using Social Media” style=”four” element_type=”h2″ font_size=”26px”][vc_column_text]The impact of social media is huge for the accommodation industry, so take advantage of this digital version of word-of-mouth marketing. It’s free, and it’s easy to use once you have got the hang of it!

The three main social media platforms to utilise would be:

Facebook
Twitter
Google+

To have a Facebook business page, you must first set up a personal Facebook account, and then you can create a business page once you are logged in.
For Google+ you simply need to sign up for a Google account.
Twitter is very simple, you just sign up, and create your profile.

We can do this for you

If you would like us to set up these three social media accounts, we can do so for a small fee… click here for more details[/vc_column_text][/vc_column][vc_column width=”1/3″][vc_single_image image=”1565″ img_size=”medium” alignment=”center” img_link=”http://88.208.206.190/~webdesignfora/store/products/social-media-accounts-setup/”][vcex_spacing][vc_column_text]

Why is it so important?

The more followers, likes and Pluses you get, the more your influence spreads – you will get seen more and remembered – which will in turn all help you get more bookings.[/vc_column_text][/vc_column][/vc_row][vc_row center_row=”yes” bg_style=”stretch” margin_top=”15px” margin_bottom=”25px”][vc_column width=”2/3″][vc_text_separator title=”Get Better Photos” style=”four” element_type=”h2″ font_size=”26px”][vc_column_text]You probably wouldn’t buy something if you couldn’t see it properly, and it works the same way with accommodation. Potential guests like to be able to see everything there is to see in the property so that they can visualise if it’s right for them.

Getting good quality photos (taken with a wide angled lens preferrably) is one way to greatly enhance your website and will then translate to improved bookings.

If you have an older website, chances are your website is showing small photos – nowadays nearly everyone has broadband and as such, websites now can showcase larger images easily which greatly enhances a visitor’s time on your site.

If you haven’t the money for a professional photographer contact your local college to contact photography students who will take photos in return for a small fee, or ask your guests if they have taken any nice photos to email them to you.[/vc_column_text][vcex_spacing][/vc_column][vc_column width=”1/3″][vc_single_image image=”1581″ img_size=”medium” alignment=”center” img_link=”http://88.208.206.190/~webdesignfora/store/products/social-media-accounts-setup/”][vcex_spacing][vc_column_text]All of our website designs allow the use of lovely large photos – using great photo sliders and backgrounds.

Read more[/vc_column_text][/vc_column][/vc_row][vc_row center_row=”yes” bg_style=”stretch” margin_top=”15px” margin_bottom=”25px” border_style=”dotted” border_color=”#9e9e9e” border_width=”2px” padding_top=”25px” padding_bottom=”25px”][vc_column width=”2/3″][vc_text_separator title=”Add a Blog to your site” style=”four” element_type=”h2″ font_size=”26px”][vc_column_text]

What is a blog? A blog is a collection of short articles that are added to a site, with the latest article appearing at the top.

Why is it useful? It’s a wonderfully informal way to communicate with your readers – here you would put interesting articles about what’s going on, any changes you have made to your accommodation, some nice photos of the area or property, if you have had a particularly good review/testimonial you wish to share etc.

Not only is it of interest to your readers (which keeps them on your site for longer) but also it increases your website’s size, which is better for optimisation, and allows Google and other search engines to return your site for many more phrases with your growing content. Not only that, but adding fresh content is very much preferred by Google – so it’s a win win!

All of our websites that we build for our owners have the ability to have a blog added for just an additional £40 – but the best bit is that should you choose to have this option added, we can link your blog to your Facebook, Twitter & Google+ accounts, which will allow you to simply add an article to your post and get this added to these social media accounts all at the same time (which saves you an awful amount of time!)

[/vc_column_text][/vc_column][vc_column width=”1/3″][vc_single_image image=”1576″ img_size=”medium” alignment=”center” img_link=”http://88.208.206.190/~webdesignfora/store/products/social-media-accounts-setup/”][vcex_spacing][vc_column_text]If you would like a blog added to your site have a look at our web design service – all of our sites can easily have a blog added for an extra £40…

Read More[/vc_column_text][/vc_column][/vc_row][vc_row center_row=”yes” bg_style=”stretch” margin_top=”15px” margin_bottom=”25px”][vc_column width=”2/3″][vc_text_separator title=”Get Analytics Installed” style=”four” element_type=”h2″ font_size=”26px”][vc_column_text]Installing an Analytics package such as Google Analytics is a great idea for you to see where your existing traffic is coming from.

We recommend Statcounter which is a much easier to understand package and enables the site owner to easily see the pages that a visitor has looked at, which page they entered on, which page they left the site on, how long they spent on the site etc. whereas Google’s analytics is quite complicated for the layman to navigate.

Whichever one you use, you will find it invaluable to see which sites are referring traffic to you, and how many visitors are currently finding you on search engines and social media.

[/vc_column_text][vcex_spacing][/vc_column][vc_column width=”1/3″][vc_single_image image=”1584″ img_size=”medium” alignment=”center” img_link=”http://88.208.206.190/~webdesignfora/store/products/social-media-accounts-setup/”][vcex_spacing][vc_column_text]If we have built your website, we can install Statcounter or Google Analytics on your site for just £20

Read more[/vc_column_text][/vc_column][/vc_row]