4 Reason Your Bed & Breakfast, Self Catering or Hotel Facebook Page Isn’t Growing
If you’ve spent any time trying to promote your Bed & Breakfast, Self Catering property or Hotel on a Facebook Page, I’m sure you’ve noticed something rather frustrating – Facebook makes it incredibly hard to grow your Page organically.
A few years back if you posted an article or latest photo on your Page, chances were that most of your fans would see it. However, with so many people using Facebook it has now become hard to stand-out from the crowd.
And so we come to the 4 Reasons Your Facebook Page isn’t growing…
#1 You Don’t Post Consistent, Compelling Content
Content not only needs to be consistent in terms of look and feel, but in terms of frequency to. An effective Facebook page should have 1 post per day (2 if you are getting lots of engagement) and the content should be varied enough to keep it interesting, but similar enough that it doesn’t digress from your core business – your holiday accommodation. Therefore we’d recommend sticking to articles on your property, surrounding area, local attractions/events & restaurants. Also, keep in mind that if you want people to share your posts, you have to post things your fans would actually want to share. Knowing your fans and what resonates with them is key here.
#2 You Don’t Use Mixed Media
Facebook has embraced the fact that people are more likely to engage with photos, videos and links than they are with text. It also appears that Facebook also tends to give posts with photos more weight in the newsfeed algorithms.
#3 You Don’t Focus on Community
Facebook is a SOCIAL network and not a broadcasting tool. So don’t spend all your time on Facebook telling people about yourself. By all means promote your bed & breakfast, self catering cottage or hotel but don’t forget, to converse with people and build genuine relationships. Look for ways that your fans can not only interact with you, but can interact with each other, once this happens you will really see your Page come to life.
#4 You Don’t RE-Engage Your Community / AKA You Only Engage ONCE
It all very well to ask your fans questions, or to share compelling content. But the next step is for you to RE-engage your community by responding to each comment and question. It’s this re-engagement will keep people coming back not to mention it will help you to rank higher in the Facebook algorithm.
It’s a snowball effect. The better you do, the more weight will be added to your posts in the Facebook algorithm resulting in more people seeing your posts.
We hope you found this article helpful, if you want us to write about something specific, please contact us!