Blog Post Brainstorm 2: This Week’s Blog Post Suggestion
Introducing our second content idea for your website’s blog as well as social media:
Behind the Scenes: A Day in the Life at [Your Property]
This blog post could offer readers an inside look at what it’s like to stay at your property, showcasing the unique features, amenities, and hospitality that make them stand out. Here are some potential benefits of this approach:
- It provides an authentic look at what guests can expect when they stay at your property, helping to build trust and confidence in the booking process.
- It highlights the unique features and amenities of each property, setting them apart from other accommodation in the area.
- It showcases the hospitality and personal touch that guests can expect from you, emphasising your commitment to providing a great experience.
- It can be tailored to each property and accommodation, allowing you to create a personalised post.
The Blog / Post Structure
Behind the Scenes: A Day in the Life at [Your Property]
Introduction
Start with an attention-grabbing headline that emphasizes the unique features of the property (e.g. “Escape The Rat Race: A Day in the Life at [Property Name]”)
Introduce the property and its location, highlighting what makes it special (e.g. “Nestled in the heart of [Location], [Property Name] offers a serene retreat from the hustle and bustle of daily life.”)
Provide a brief overview of what readers can expect from the blog post (e.g. “In this post, we’ll take you behind the scenes to show you what it’s really like to stay at [Property Name], from the moment you arrive to the time you check out.”)
Check-In Process
Describe what guests can expect when they arrive at the property (e.g. “When you arrive at [Property Name], you’ll be greeted by our friendly staff and shown to your room.”)
Explain any unique features of the check-in process, such as a welcome drink or a personalised tour of the property (e.g. “As part of our commitment to hospitality, we offer all guests a complimentary welcome drink to help you settle in.”
Room Tour
Offer a virtual tour of the guest room, highlighting its unique features and amenities (e.g. “Our guest rooms are designed with your comfort in mind, with plush bedding, cozy seating areas, and stunning views of the surrounding landscape.”)
If you don’t have a virtual tour you can simply create one by taking photos around your property (room by room). You could take this a step further and create a YouYube video to add to the blog post.
Point out any special touches that guests can expect, such as fresh flowers or locally-sourced snacks (e.g. “To make your stay even more memorable, we provide a complimentary basket of locally-sourced snacks and treats for you to enjoy.”)
Include photos or videos that showcase the guest room and its amenities.
Property Amenities
Describe the amenities that guests can enjoy during their stay, such as a pool, a spa, or a fitness center (e.g. “At [Property Name], we offer a range of amenities to help you unwind and recharge, including a heated outdoor pool, a full-service spa, and a state-of-the-art fitness center.”). It doesn’t matter if you don’t offer fancy spa facilities, focus on what you do provide; comfy beds, a private garden ideal for relaxing with a glass of wine – sell the experience!
Explain any unique features of the amenities, such as a poolside bar or a meditation garden (e.g. “Our poolside bar offers a selection of refreshing cocktails and light bites, while our meditation garden provides a tranquil space for relaxation and reflection.”)
Include photos or videos that showcase the property amenities and their unique features.
Local Experiences
Highlight the local experiences and attractions that guests can enjoy during their stay, such as hiking trails, museums, or restaurants (e.g. “Located just a short drive from [Property Name], you’ll find a variety of local experiences to explore, from scenic hiking trails to world-class restaurants.”)
Offer recommendations for local experiences based on guests’ interests and preferences (e.g. “If you’re a foodie, be sure to check out [Local Restaurant], which offers a farm-to-table menu featuring the best of the region’s seasonal produce.”)
Where possible Include photos or videos that showcase the local experiences and attractions. This is a great opportunity to reach out to other local businesses for links and to forge working relationships (they may recommend you / add you to their website)
Personal Touches
Describe any personal touches or special services that your clients offer to guests, such as a nightly turndown service or a personalised concierge, bottle of bubbles on arrival, luxury toiletries (e.g. “At [Property Name], we go above and beyond to make sure your stay is as comfortable and memorable as possible. That’s why we offer a nightly turndown”)
View Our Example…
And here’s one we made earlier! Here is what your end result should look like!
Discover the Comforts of Sidmouth House B&B
Are you looking for a cosy and relaxing getaway? Look no further than Sidmouth House B&B! Our welcoming bed and breakfast offers a comfortable home away from home, with plenty of personal touches to make your stay special.
Check-in Process:
When you arrive, you’ll be greeted by Maggie or Phil, the owners, who will show you to your room and provide a warm welcome. They’ll be happy to answer any questions you have about the area and give you recommendations for things to do and places to eat. You’ll also receive a breakfast menu for the next morning.
Room Tour:
Our comfortable and cozy bedrooms are the perfect place to unwind after a day of exploring Sidmouth. Each room is beautifully decorated with high-quality bed linen and luxury towels, and features an en-suite bathroom with complimentary toiletries. You’ll find everything you need for a comfortable stay, including tea and coffee making facilities and a flat-screen TV.
Property Amenities:
Our beautiful early 1900 period house boasts a stunning turned oak staircase and period features throughout. You’re welcome to relax in our orangery and take in the beautiful garden, which spans approximately one acre and includes many private sitting areas for you to explore.
Local Experiences:
Situated in the heart of Sidmouth town, there are plenty of experiences for you to enjoy. Take afternoon tea at the Victoria Hotel, a classic British hotel with silver service from a bygone era. Relax on the sandy beach or try paddleboarding, surfing, or kayaking. Enjoy fish and chips from Bloaters, or try a fabulous meal at the Swann Inn. If you have children, visit the brilliant playground with a sensory area just off the seafront. Don’t forget to check out the local fisherman’s stall for super fresh seafood.
Personal Touches:
At Sidmouth House B&B, we aim to provide a warm welcome and accommodate all requests where possible. We provide luxury towels and bed linen, along with high-end toiletries from a local company. Even our coffee is roasted locally. We want your stay with us to be special, so please let us know if there’s anything we can do to make your stay more comfortable.
We look forward to welcoming you to Sidmouth House B&B, where comfort and relaxation are our top priorities. Book your stay today and experience the best of Sidmouth!
How long should your blog article be?
For a blog post like the one we’ve discussed in this post, We would recommend aiming for a length of around 500-800 words. This should provide enough space to cover the important details about your accommodation, including its amenities, location, and unique features, without becoming too long and unwieldy. Of course, the exact length will depend on the specific details you want to include and the style of writing you prefer. Ultimately, the most important thing is to create a post that is informative, engaging, and easy to read for your target audience.
But There’s More! Use your blog article to create Social Posts!
Turning a blog post into social media posts can be a great way to promote your accommodation and reach a wider audience. By breaking down the key information and presenting it in a concise and visually appealing way, you can make it easier for potential guests to learn about your property and what makes it special.
The benefits of using social media to promote your bed and breakfast include:
- Increased visibility: Social media platforms like Facebook, Instagram, and Twitter have millions of active users, making them an excellent way to reach a large audience and generate interest in your property.
- Improved engagement: Social media posts can be highly engaging, with features like hashtags, images, and videos helping to capture attention and encourage interaction.
- Direct communication: Social media allows you to communicate directly with potential guests, answering their questions and addressing any concerns they may have.
- Cost-effective marketing: Social media is a relatively low-cost way to promote your bed and breakfast, making it an ideal marketing strategy for small businesses with limited budgets.
Overall, by converting your blog post into social media posts, you can leverage the power of social media to attract more guests, build your brand, and grow your business.
Below are some example posts created from our article. However, you can break the blog post up into many more sections if you wish.
Come and experience the comforts of Sidmouth House B&B! Our cosy and welcoming bed and breakfast is the perfect place to unwind after a day of exploring the town. From our stunning period features to our personal touches, we have everything you need for a comfortable stay. Book your stay today!
#SidmouthHouseBB #BedandBreakfast #CosyGetaway #Travel #Sidmouth
Escape to Sidmouth House B&B, where comfort and relaxation are our top priorities. From our beautiful period house to our luxurious bedding and toiletries, we’ve thought of everything to make your stay special. Book your stay now and experience the best of Sidmouth!
#SidmouthHouseBB #BedandBreakfast #LuxuryTravel #Relaxation #Sidmouth
Discover the comforts of Sidmouth House B&B! Our welcoming bed and breakfast offers cosy bedrooms, stunning period features, and personal touches to make your stay special.
#SidmouthHouseBB #BedandBreakfast #Travel #Sidmouth
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