New website for a lovely brand new luxury holiday home in Membury, Dorset borders…
We were delighted to help the owner of this stunning barn conversion with their first ever website! The lucky guests staying at Castlebury Barn will be sure to become repeat visitors!
New owners for any business be it holiday lets need to be visible online, and this new website incorporates some great features that will help build contacts and future bookings, such as the use of a newsletter sign up area (in the footer) linked to an e-marketing system. Especially this year there is going to be a shortage of accommodation and so there will be an increase in online visitors adding their contact details to sign up forms, so that they hear about late availability and special offers. This will be really helpful for next year and beyond when overseas travel opens up again.
The Call-To-Actions throughout the site eg the Book Now button in the header, the View Availability & Book buttons throughout the content guides online visitors to reach the booking page, and increases the likelihood of enquiries/bookings.
We’ve also encouraged the owner to embrace social media, as this is such an important marketing stream that simply by putting in some effort and time will reap huge rewards. We understand that it’s hard to constantly come up with things to add to social media so we have made life easier for the owner by including a handy online form for past guests to fill in once they have stayed, to send the owner their best holiday pics, and to let the owner know what they loved best about their stay… (and to ask permission to use these images); as well as to ask if they want to be added to the newsletter e-marketing list. What an efficient way to get social media content and to build up your contact list at the same time!
The booking system in use on this site is a 3rd party booking system called Bookalet which integrates beautifully with websites. If you’re interested in trying out Bookalet, click here to get a 30 day free trial.