Across the UK, more farms, campsites and glamping sites are diversifying than ever before. From wood-fired saunas and wild swimming ponds to yoga in the barn and seasonal pumpkin patches, these add‑on experiences are becoming a vital extra revenue stream for rural accommodation businesses. The missing piece for many owners is a simple, affordable way to sell tickets online that plugs neatly into their existing website.
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That’s exactly where Ticket Tailor comes in. Ticket Tailor is a popular online ticketing platform used by tens of thousands of event creators worldwide to sell tickets for everything from small workshops to full festivals, without the hefty per‑ticket fees charged by many big-name systems. Better still, it can be embedded directly into your accommodation website, giving guests a seamless, fully branded booking experience.
In this post, we walk through why Ticket Tailor is a great fit for farms and campsites, and how you can integrate it into your website even if you’re not “techy”.
Why Ticket Tailor Works So Well For Rural Accommodation Businesses
For most small operators, the priority is to keep things simple, low‑cost and easy to manage. Ticket Tailor ticks those boxes very nicely.
- Designed for event creators of all sizes
Ticket Tailor is used to sell tickets for everything from intimate workshops to sell‑out festivals, which means it scales happily from your first sauna session up to a packed calendar of seasonal events. - Affordable pricing without per‑ticket shock
The platform is built on the idea that organisers shouldn’t have to swallow huge fees just to sell tickets online, so pricing is structured to be cost‑effective even for small rural events. - Easy to use and quick to set up
You can create events, set ticket types and start selling online with a straightforward dashboard, without needing a developer every time you want to add a new date or activity. - Embeds directly into your website
Rather than sending customers away to a third‑party site, you can embed a Ticket Tailor “box office” widget directly into your own pages, giving guests a consistent, branded experience. - https://get.tickettailor.com/website-ticketsFlexible for all kinds of experiences
Whether you’re running sunrise sauna slots, guided farm tours, wild‑swimming sessions, pizza nights, craft workshops or seasonal events, Ticket Tailor’s event and ticket options give you plenty of flexibility.
For accommodation businesses, this combination means you can sell both overnight stays and on‑site experiences in a joined‑up way that feels professional and trustworthy to your guests.
Types Of Experiences You Can Sell With Ticket Tailor
Here are some practical ways farms, campsites and glamping sites are using online ticketing in addition to their core accommodation:
- Sauna sessions by the hour, with limited capacity per slot.
- Wild swimming sessions with pre‑booked time windows.
- Yoga, breathwork or fitness classes in the barn or field.
- Alpaca walks, animal feeding or farm tours.
- Seasonal events like pumpkin patches, Christmas trees, lambing days or sunflower fields.
- Pizza nights, outdoor cinema evenings or live music.
- Workshops such as foraging, fermenting, crafts or photography.
Each of these can be created as its own event (or recurring event) in Ticket Tailor, with ticket types, prices and capacities to suit your set‑up. Because management happens in a central dashboard, it’s much easier than juggling enquiries by phone, email and social media messages.
How Ticket Tailor Embeds Into Your Website
From a web design point of view, there are two main ways to use Ticket Tailor on your site:
- Embedding a “box office” widget directly into a page (for example, /events or /sauna‑bookings).
- Linking out to a customised Ticket Tailor event page that matches your brand.
Most accommodation businesses will get the best results from embedding the widget directly into their website, so guests never feel like they’re being bounced around different sites.
The basic embed workflow
The practical steps look like this:
- Create or log in to your Ticket Tailor account, then set up your events and ticket types in the dashboard.
- In the Ticket Tailor dashboard, go to the “Promote” section and choose the website embed option for a box office widget.
- Configure your widget: choose layout options, colours, whether you want a filled or transparent background, and which events you want to show.
- Ticket Tailor generates an embed code (for HTML or WordPress sites) that you can copy.
- Paste this code into your website on the page where you want the box office to appear.
Once embedded, visitors can browse dates and tickets, then purchase directly on your site using a secure checkout powered by Ticket Tailor. You stay in control of the design around the widget (headings, imagery, FAQ, terms, etc.), while Ticket Tailor handles the heavy lifting for payments, ticket delivery and attendee data.
Integrating Ticket Tailor With A WordPress Accommodation Website
Many accommodation businesses run their sites on WordPress, often using specialist booking plugins for rooms or pitches. Ticket Tailor fits neatly alongside those tools.
Option 1: Use the Ticket Tailor WordPress plugin
Ticket Tailor provides an official WordPress plugin that lets you sell event tickets via your WordPress site and embed widgets without touching code.
Typical steps are:
- Install and activate the Ticket Tailor plugin from the WordPress plugin directory.
- Connect it to your Ticket Tailor account using the details provided in the plugin settings.
- Use the shortcodes or block options that come with the plugin to drop your box office into any page or post.
This is a good choice if you like to manage everything from within WordPress, and it keeps things friendly for non‑technical team members.
Option 2: Paste the embed code into a block
If you’re comfortable editing pages, you can simply paste the HTML or JavaScript embed code from your Ticket Tailor dashboard into a Custom HTML block (or equivalent) on the relevant page. This works well with most page builders and themes.
Either way, the front‑end result is similar: guests can see live availability for your events, choose tickets and pay without ever leaving your site.
Keeping The Experience On‑Brand
The more your ticketing feels like a natural part of your brand rather than a bolt‑on, the more confidence guests tend to have in booking.
Ticket Tailor provides a range of design tools for your box office and event pages, including themes, colour and font controls, and layout options, so you can match your existing branding closely. You can choose bold themes or more organic, understated looks depending on your style, and you can update designs in a few clicks without specialist design skills.
On your own website, you can further enhance the experience by:
- Adding high‑quality images or video of your sauna, wild swimming spot or events above the ticketing widget.
- Including a simple “How it works” section so guests know what to expect on the day.
- Linking clearly from your accommodation pages to your experiences/events page, so people booking stays naturally discover your extra revenue streams.
- Adding FAQs around safety, age limits, what to bring, cancellation terms and parking.
This combination of good design and clear information goes a long way to turning casual browsers into paying guests.
The Business Case: Why It’s Worth Integrating Ticketing Properly
From a strategic point of view, integrating Ticket Tailor into your accommodation website is about more than just convenience.
- You reduce admin by automating bookings, confirmations and attendee lists so you’re not chasing messages across multiple channels.
- You gain clearer data on how many people are attending, which slots are popular and how often experiences sell alongside stays.
- You open up the option to sell experiences both to on‑site guests and to local visitors who just want to come for the sauna, swim or event.
- You create a more professional impression, which is increasingly important as guests compare options online before travelling.
For many farms and campsites, these experiences can become a meaningful chunk of annual revenue, especially in shoulder seasons when occupancy might be lower. A well‑integrated ticketing system is the infrastructure that makes that growth manageable rather than overwhelming.
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