A Double “Next Gen” Launch!
Sometimes, a long-standing client relationship evolves into an exciting new chapter. Years ago, we built and continued to host the original website for Pines Caravan Park. When the park was recently purchased by its new owner, Matthew, he immediately saw the need to bring its online presence into the modern era.
He approached us to upgrade Pines to one of our premium Next Gen websites. But he didn’t stop there! Impressed by our vision, Matthew simultaneously commissioned a second site for his other location, Irfon River. Our team got to work, successfully launching two beautiful, cohesive websites within weeks of each other.
The Strategy: Designing for “Owners-Only” Parks
Unlike standard holiday accommodation websites that focus on nightly bookings, Pines and Irfon River are strictly “owners-only” holiday parks. This meant the websites required a completely different strategy. Instead of a booking calendar, the primary goal for these sites is high-ticket lead generation—capturing the attention of potential buyers, showcasing the park lifestyle, and encouraging them to make a sales enquiry about purchasing a holiday home.
We designed two stunning, highly visual websites that perfectly capture the serene, welcoming atmosphere of both parks, making it incredibly easy for prospective buyers to get in touch.
The Results: From Zero to Consistent Sales Enquiries
There is no better proof of the power of a good website than a direct impact on the bottom line.
Over time, the original Pines website had become tired and outdated. In fact, Matthew shared with us that he had never received a single sales enquiry through the old site.
The transformation since launching the new Next Gen site has been night and day. Matthew is now receiving at least two solid sales enquiries every single week. Because holiday home sales are high-value transactions, this jump from zero to consistent weekly leads represents a massive return on investment.
The Takeaway
An outdated website isn’t just a poor reflection of your brand; it actively costs you business. The success of Pines Caravan Park proves exactly what a difference a fresh, modern, and user-friendly website can make to your bottom line.
Project Highlights at a Glance:
- Projects: Irfonriver.co.uk & Pinescaravanpark.co.uk
- The Brief: Two Next Gen websites built and launched within weeks of each other
- Niche: Owners-only holiday parks (focusing on lead generation rather than nightly bookings)
- The Results: Pines Caravan Park went from 0 web enquiries to 2+ sales enquiries per week immediately after launch
- Key Takeaway: Upgrading a tired website provides a direct and immediate boost to your business’s revenue potential
Is your website working hard enough for your business? If your current site looks a bit tired and isn’t generating the enquiries you know your property deserves, it’s time for a refresh. Visit us at Web Design for Accommodation to see how our Next Gen websites can transform your lead generation.