Web Design For Accommodation

Search Engine Optimisation (SEO) for Accommodation Websites


What is Search Engine Optimisation?

SEOSearch engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results.

This allows your website to come up for various searches such as “Bed and Breakfast in <your area>” or “Holiday rental in <your area>” etc.

SEO for Accommodation sites, such as websites for Cottages and B&Bs should be an important part of their overall marketing and advertising mix. In order to achieve true success online it is vital that their websites are able to make their website reach as many potential new visitors as possible.

Anyone who works in the accommodation sector will already know what a competitive marketplace they are operating in, with many different websites all competing for the handful of positions available on the front page of Google and the other search engines. B&B’s, guest houses and self catering who do make it to the top of the search results will find they receive many more enquiries and more new business than the companies they are appearing above.

Do you need to bother with Search Engine Optimisation?

If you are currently receiving all the bookings you require by either your own website being found online, or bookings via other websites, you don’t need to bother. If on the other hand, you do want more bookings, you should consider SEO as one avenue where you will get more traffic to your site.

Sites that are newly registered are most in need of SEO as they will be starting from the beginning.  But it isn’t just new sites that need SEO – sites that are keen to improve their rankings for particular phrases should consider our SEO Package.[/vc_column_text][vcex_spacing][/vc_column][/vc_row][vc_row][vc_column width=”2/3″ css=”.vc_custom_1469022124297{border-top-width: 2px !important;border-right-width: 2px !important;border-bottom-width: 2px !important;border-left-width: 2px !important;padding-top: 15px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 15px !important;border-left-color: #a4588e !important;border-left-style: solid !important;border-right-color: #a4588e !important;border-right-style: solid !important;border-top-color: #a4588e !important;border-top-style: solid !important;border-bottom-color: #a4588e !important;border-bottom-style: solid !important;}”][vc_column_text]

One-Off Search Engine Optimisation Packages

[/vc_column_text][vc_empty_space][vc_row_inner][vc_column_inner width=”1/2″][vcex_pricing plan=”Mini SEO Package” cost=”£124.99(+VAT)” button_text=”Order Now” per=”One Off Fee” button_url=”url:http%3A%2F%2Fwww.webdesignforaccommodation.co.uk%2Fproduct%2Fmini-seo-package%2F||target:%20_blank”]Our mini SEO package is ideal for new sites that need more links pointing to their site. It includes;

  • Addition of Yoast SEO plugin
  • GZIP compressing and caching implementation to increase page loading time.
  • Creation of XML sitemap.
  • A Mini Article 3 of our blog sites containing links to your website
  • Links to your website via Pinterest
  • Link to your website via Flipboard
  • Link to your website via our Facebook page
  • Twitter – repeated tweets mentioning your website via our Twitter account

[/vcex_pricing][/vc_column_inner][vc_column_inner width=”1/2″][vcex_pricing plan=”SEO Package” cost=”£299(+VAT)” button_text=”Order SEO Package” per=”one off fee” button_url=”https://webdesignforaccommodation.co.uk/product/seo-package-2/” button_target=”self” button_rel=”none”]

  • Addition of Yoast SEO plugin
  • GZIP compressing and caching implementation to increase page loading time.
  • Creation of XML sitemap.
  • Addition of a Blog function (worth £40+VAT)
  • Ensure all ALT tags for images are added.
  • Rewrite site content to include higher density of high quality appropriate keywords including use of H1, H2, H3 and H4 tags if not already in use.
  • Inclusion of conversational longer phrases included to conform to Google’s “Hummingbird” update
  • links to your website from:
    • A Mini Article on Blogger,
    • A Mini Article on WordPress
    • Pinterest
    • Flipboard
    • Facebook
    • Twitter – repeated tweets mentioning your website
    • Youtube (mini video – worth £99.99+VAT)

    This package is suitable for existing website customers only

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Monthly Package

(Minimum Length 4 Months – Direct Debit)

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  • Receive 20+ (Manually created) high PR contextual seo backlinks into top social networks such as – WordPress, Tumblr, Medium, Yola, Storify, Blogspot etc.
  • 1 x 400 word article to be added to your own website (as a blog) as well as a revised version of the article for the British Holidays Direct new website which will contain a link to your website as well as a promotional paragraph.
  • Membership of our “Just Follow & Direct Message” Twitter service for the duration of your SEO service to bring traffic through to your website


Please note, as with all SEO – it can take several months before you can see a result from any work undertaken.