Answer Engine Optimisation – AEO…the future of SEO
Answer Engine Optimisation & how your website can benefit

Search Engines are changing…and here’s how your website can keep up!
The way people search for information online is changing. One major shift you’ve probably noticed is the rise of AI-generated results at the top of Google and the increasing use of voice search through devices like Alexa, Siri, and smartphone assistants. This is where Ask Engine Optimisation (AEO) comes in—now an essential strategy for ensuring your website stays ahead of the curve.
For example, if you ask Google the question “What is an EV Charger” you get the below:
Notice that the website that supplied the answer appears prominently, on the right hand side to the answer.
Now how do you get YOUR website to appear in this AI answer?
That’s where implementing Answer Engine Optimization (AEO) comes in. Including concise answers on your site will provide your website with the means for Answer Engine Optimisation to use your website, and in doing so, bringing your site to the very top of search results.
Where would people see AEO in action?
Those boxes at the top of Google: You know, when you search for something and Google gives you a direct answer in a neat little box before the list of websites? That’s AEO working its magic!
Plus on Voice search: When people use their phones or smart speakers (like Alexa) to ask questions, AEO helps your website get picked as the spoken answer.
Don’t wait until everyone has done this!
Get your website ready now – Getting your website ready and optimised for searches utilising Answer Engine Optimisation before everyone else will give you a head start on appearing in these valuable searches.
Why is AEO so important for holiday cottage owners?
More Bookings: AEO helps your cottage stand out from the crowd, attracting more clicks and enquiries.
Happy Guests: By providing clear and concise answers to common questions, you’ll help guests find what they need quickly, leading to a better booking experience.
Become the Expert: When your website consistently provides helpful information, you build trust and establish your cottage as a top choice for travelers.
Boost Your Google Rankings: AEO doesn’t just help with voice search; it also improves your chances of being featured in Google’s AI-generated results, putting your website at the top of search responses. It also helps improve your site’s traditional Search Engine Optimisation efforts.
Future-Proof Your Online Presence: Search habits are changing. With AEO, your website will be ready for the future of online searches, ensuring long-term growth and visibility.
Can a FAQ page help with AEO?
A FAQ page is like a cheat sheet for Google. It tells Google, “here are the answers to all the common questions people have about this accommodation!” This makes it really easy for Google to pick your website as the best answer.
Let’s take one of our customer’s website Sea-Renity as an example:
Sea-Renity now has a brand new FAQ page that answers questions like:
“How many people can the property sleep?”
“Is there parking available?”
As AEO evolves in the future, in having this FAQ page, it allows any searches for “holiday cottage Sidmouth for 6 people with parking” for Google to quickly find the answers on Sea-Renity’s FAQ page and showcase it as a top result.
Key takeaways:
AEO is all about making your website the best source for answers in readiness for the future of voice search.
A FAQ page is an easy yet incredibly effective way to help you improve your website as an information resource by providing structured, easily accessible information.
By optimizing your website for AEO, you can attract more guests and increase bookings for your holiday cottage.
Why Act Now?
Voice search and AI-driven search results are here to stay. By implementing AEO today, you’re ensuring your website remains relevant as the search landscape shifts. Waiting could mean falling behind as your competitors adopt these strategies to stay visible.
Don’t miss out—future-proof your website and make sure your business remains at the forefront of online search with AEO.
Ready to unlock the power of Ask Engine Optimisation?
Adding a comprehensive FAQ page to your website is a crucial step. By anticipating your customers’ needs and providing clear, informative answers, you’ll not only improve their experience but also boost your website’s visibility in search results.
We can help you get the most out of your FAQs by setting up a dedicated FAQ page, with each question having the correct FAQ schema attached.
Here’s a page we’ve just set up for Sea-renity: view FAQ page
Contact us today to learn more about how we can help you optimize your website for AEO and create a FAQ page that can improve your website and ultimately, drive more bookings!
We’ll set up the FAQ website on your website, add up to 20 FAQs and provide a tutorial to show you how to add more FAQs, for just £100+VAT!
If you’d like to have this set up on your website, simply order below or send us an email via our contact page and we’ll be in touch.