Poor Visibility / Rankings
Is your website failing to rank well in search results, leaving you unseen by potential guests?
Is your website invisible to Your Ideal Guests?
The Real Cost of Poor Search Rankings
If your accommodation website isn’t ranking well in search results, it’s as if your property doesn’t exist to potential guests. Poor search visibility means countless missed opportunities, with your ideal guests booking with competitors simply because they found them first. It’s particularly frustrating when you know you offer an exceptional experience, but struggle to appear in searches for accommodation in your area.
The impact of poor search rankings extends beyond just lost bookings. When potential guests can’t find your property through organic search, you’re often forced to rely more heavily on online travel agencies (OTAs) and their substantial commission fees, directly affecting your profit margins. Additionally, failing to appear in local area searches means missing out on guests specifically looking for the unique experiences and location benefits your property offers.
Our websites work brilliantly on search engines
This is exactly why we’ve developed a comprehensive search optimisation system within our Smart websites. Every website we create comes with a complimentary license for Rank Math Pro, a professional SEO system that helps your property get found online. During setup, we optimize your entire website for search engines, ensuring your property appears for relevant searches in your area.
But we don’t just set it and forget it. We teach you how to maintain and improve your search rankings through our intuitive Landing Page and Area Page system. This powerful feature allows you to easily create and optimize content around your property’s unique selling points, local attractions, and specific niches – all crucial for strong search performance.
Additionally, our integrated reviews system makes it simple to add fresh blog posts and guest testimonials, which search engines love. Combined with regular content updates that you can easily make yourself, your website maintains fresh, relevant content that keeps you ranking well and visible to potential guests.
The result? A website that doesn’t just look great but actively works to attract your ideal guests through improved search visibility.
