Outdated Technology
Is your website built on outdated technology, hindering its performance and user experience?
What is the Hidden Cost of Outdated Website Technology for Accommodation Owners?
Your website often serves as the first impression for potential guests. An outdated website can significantly hamper your business’s success in ways that might not be immediately obvious.
Website Speeds
Firstly, modern travelers expect fast, responsive websites that work flawlessly across all devices. Older websites built with dated technology, often load slowly, especially on mobile devices. This poor performance directly impacts your bottom line – studies show that 53% of mobile users abandon sites that take over three seconds to load. In the accommodation sector, where potential guests frequently browse on smartphones while planning trips, this can mean significant lost bookings.
Outdated technology also affects your search engine rankings. Google’s algorithm strongly favors mobile-friendly, fast-loading websites with modern security features. Older websites often lack these crucial elements, resulting in lower rankings in search results. This means fewer potential guests find your property when searching for accommodation in your area.
Integration capabilities present another significant challenge. Modern booking systems, payment processors, and channel managers often struggle to work with outdated website technology. This can force you to manage bookings manually or prevent you from offering convenient features that guests expect, such as real-time availability calendars or secure online payments.
Website Security
Security is particularly crucial in the accommodation sector, where websites handle sensitive guest information and payments. Older website technology may not support the latest security protocols or regular updates, potentially leaving your site vulnerable to security breaches and failing to meet current data protection requirements.
Furthermore, outdated websites typically lack the flexibility to add modern marketing features like dynamic content, personalized messaging, or integrated review systems – all crucial tools for converting browsers into bookers in today’s competitive accommodation market.
In essence, while an outdated website might still “work,” it’s likely holding back your business’s potential for growth and success in the digital age.
Our websites are SMART
That’s where our expertise comes in. Since 2013, we’ve specialized in creating smart, high-performing websites specifically for accommodation providers like B&Bs, self-catering properties, campsites, caravan parks, hotels, and glamping sites. Our deep understanding of the accommodation sector means we don’t just build websites – we create digital solutions that address these specific challenges head-on.
Our smart website system is designed with modern travelers’ expectations in mind, delivering lightning-fast performance, seamless mobile responsiveness, and robust security features that keep you and your guests protected. We can integrate the latest booking technologies, ensure your website works flawlessly across all devices, and implement SEO best practices that help your property stand out in search results.
With hundreds of successful accommodation websites in our portfolio, we understand exactly what it takes to transform your online presence from a potential liability into your most powerful booking tool. Whether you’re running a B&B or managing multiple holiday lets, we can help you unlock your accommodation’s full potential with a website that truly performs in today’s online world.
