Over-Reliance on OTAs

Are you losing revenue to expensive online travel agents, diminishing your profit margins?

Reclaim Your Profit Margins
Over-reliance on Online Travel Agents (OTAs) is silently eroding accommodation owners’ profits. While these platforms provide visibility, their hefty commission fees – often ranging from 15-25% per booking – represent a significant chunk of your potential revenue. For many property owners, these commissions have become an accepted cost of doing business, but they don’t have to be.

Consider this: if your property generates £50,000 in OTA bookings annually with a 20% commission rate, you’re paying £10,000 in fees. That’s money that could be reinvested in your property, used for improvements, or simply added to your bottom line. Furthermore, OTA dependency means you have limited control over your property’s presentation, pricing strategy, and direct relationship with guests.

Our websites can improve your DIRECT BOOKINGS

This is where our Smart website system can transform your business model. We create high-performing websites specifically designed to drive direct bookings, helping you break free from OTA dependency. With our comprehensive SEO system, including a complimentary Rank Math Pro license, your property becomes more visible in search results – putting you directly in front of potential guests before they turn to OTAs.
Our system’s Landing Page and Area Page features allow you to showcase your property’s unique selling points and local attractions, creating compelling content that attracts and converts visitors into direct bookers. The ability to easily update content and add fresh guest reviews keeps your site relevant and engaging, further improving your search rankings and direct booking potential.
Combined with fast loading speeds, mobile-friendly design, and complete control over your content, our websites give you the tools to build a strong direct booking channel. While OTAs might still play a role in your booking mix, our system helps you shift the balance back in your favor, reducing commission costs and increasing your profit margins.