We have supported Woodshill Byres, a trio of lovely farm cottages in the Sussex countryside, for many years. When they chose to upgrade to our latest framework, we saw a massive opportunity to transform their digital presence from a simple brochure into a lead-generating machine.
The Strategy:
Niche Landing Pages
The previous site had very little content, which limited its visibility on Google. As part of the rebuild, we implemented a targeted content strategy. We created specific “USP” (Unique Selling Point) landing pages designed to capture niche audiences. A prime example was the creation of a page titled “Ideal Accommodation For Weddings at Southlands Barn.”
The Results
The impact was immediate. Within weeks of launching the new site, Woodshill Byres was appearing on the first page of Google for that specific search phrase, putting them directly in front of guests actively looking for accommodation in the area.
Functionality Upgrade
We also integrated the WP Booking System, providing much-needed functionality. The owners can now display up-to-date rates and live availability, allowing guests to book online instantly—a vast improvement over the old site.