Basic On-Page SEO

Simple and effective

What is Basic On-Page SEO?

Before we answer the question, let us say that you don't need to worry about all the technical jargon - you can rest assured that we'll take care of all of your website's basic on-page SEO (Search Engine Optimisation) for you. Leaving you to concentrate on your accommodation!

But if you're interested.....

If you were to type “on-page SEO” into Google, The website Moz will tell you that it's “the practice of optimizing individual web pages to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.”

That's great, I hear you say! But what does On-Page SEO consist of?

Please click on the pencils on the diagram below to read more information:

Meta Tags

Quite possibly the most crucial part of on-page SEO is the implementation of meta tags.

Meta tags are used to provide search engines with information about your page.

Title Tags

The title tag is what users see in the search engines when looking at organic results and the words that appear at the top of each tab in your browser.

The title tag highlights what the page is about. Google/Search Engines looks at the title tag and how it compares to the rest of the content on a page when looking to rank pages.

Meta Descriptions

The meta description describes what users will expect to find on a particular page. Search engines will read the meta descriptions to determine the page’s topic and relevance to searches.

A well-written meta description can provide a competitive advantage in the search results and click through rates.

Heading Tags

Your accommodation websites pages should include multiple heading tags. Think of these as akin to headlines in a newspaper. The most important one is the h1 tag (you should never have more than one h1 tag on any page). However, you can (and should) include multiple h2’s or h3’s as users scroll down the page.

The headings are used to define the page and have a significant impact  on both SEO and usability.

URL Strings

Poor URL strings are a frequent SEO issue that can impair rankings. Good URL strings help highlight to search engines & users the content of a web page, improving both click-throughs & search engine rankings.

Example Of A Good URL String:

In red you can see it says "basic on page seo" which clearly identifies what this page is about.

User-Friendly, Authoritative Content

As Google crawls your page, they’re looking to match user intent. Your content should clearly explain what accommodation or services you’re offering. Whilst this might appear obvious, it's amazing how many websites out there fall short and this has an impact on both user experience and search engine results.

Do You Need On-Page SEO?

The answer is a resounding YES.

If you want to receive organic traffic (visitors) from search engines then it's extremely important/necessary. Not having any on-page SEO on a website would be similar to turning up for a Tennis match without a racket..... you might be take part but you'll never win a point let alone a game.

Imagine your website at the top of search engine results...