Local Hotspot Package to boost bookings!
"Excellent" 4.5 out of 5 on Trustpilot
Boost Your Bookings by Becoming a Local Hotspot Authority:
The "Local Hotspot Package"
Attracting guests often starts with them researching the area they want to visit or looking for accommodation near a specific event or attraction. Our "Local Hotspot Package" is designed to ensure your website appears prominently at that crucial moment, positioning your accommodation as the ideal base for exploring what the local area has to offer.
This package focuses on creating high-quality, search-engine-optimized content clusters around key local hotspots (events, destinations, or specific attractions) that are relevant to your ideal guests. By becoming an online authority on these topics, we drive targeted traffic to your website – visitors who are actively planning a trip to your doorstep.
We offer three levels to suit your marketing goals and the number of local attractions you want to target:
Bronze Package
Perfect for focusing on a single, high-priority local attraction or event;
Silver Package
Allows you to expand your reach by becoming an authority on 3 local attractions/events
Gold Package
Dominate local search by establishing your website as the go-to resource for a range of popular events and destinations in your area.
These packages are all a one-off cost, with long lasting benefits.
Here's an Example:
You run a charming B&B near the Lake District National Park (Hotspot 1). Guests often visit for local walking routes (Hotspot 2) and attend the annual Grasmere Show (Hotspot 3).
With the Silver Tier "Local Hotspot Package":
- We create 3 Pillar Pages; one about visiting the Lake District, one on popular walking routes, and one specifically for the Grasmere Show.
- We then add 6 supporting pages (2 per pillar page), perhaps covering topics like "Best Pubs Near Lake Windermere," "A Packing Guide for Lake District Walks," "History of the Grasmere Show," "Dog-Friendly Walks in the Lakes," "Getting to Grasmere Show," and "Other Attractions Near the Lake District."
- We link these intelligently – the "Packing Guide" links to the main "Lake District" pillar, but also to the "Local Walking Routes" pillar. A page about "Getting to the Grasmere Show" links to both the "Grasmere Show" pillar and potentially the main "Lake District" pillar.
- When someone in the UK searches for "walks near Windermere," "Grasmere Show tickets," or "places to stay Lake District," your website pages are now much more likely to appear high in the results because you have demonstrated authority and relevance on these specific topics through the created content clusters and strategic interlinking. This puts your accommodation directly in front of people planning their trip to your area.
Bronze Package
- A one-off cost with a long term benefit!
- Target: Focuses on 1 specific local hotspot or event (e.g., a major local landmark, an annual festival, a nearby area of natural beauty).
- Content Cluster: We create a 3-page content cluster dedicated to your chosen hotspot/event:
- Comprising of 1 x Pillar Page: A comprehensive, authoritative page providing in-depth information about the local hotspot. 2 x Supporting Pages: Two additional pages that explore related topics, nearby points of interest, specific aspects of the hotspot, or relevant upcoming events.
- SEO & Visibility: We perform on-page SEO optimization on all 3 pages, targeting keywords potential guests use when researching this hotspot and the surrounding area. By creating this focused, high-quality content, we signal to Google that your website is a relevant resource for this topic, helping these pages rank higher in search results.
- Faster Indexing: We directly submit all 3 new pages to Google Search Console, encouraging faster indexing so they can start attracting visitors sooner.
Silver Package
- A one-off cost with a long term benefit!
- Target: Focuses on 3 specific local hotspots/events, creating a broader net to catch potential guests interested in different aspects of your area.
- Content Cluster: We create three 3-page content clusters, one for each hotspot/event, totalling 9 pages:
- Comprising of 3 x Pillar Pages: In-depth, authoritative pages for each of your chosen local hotspots. 6 x Supporting Pages: Six additional pages spread across the three hotspots, exploring related topics, events, and points of interest for each.
- Enhanced Interlinking for More Power: These content clusters are strategically interlinked. Supporting pages within one hotspot's cluster will link to the pillar pages of other targeted hotspots within this package. This intelligent interlinking doesn't just help visitors navigate; it builds significant authority across your content in the eyes of search engines. By connecting related pages, we show Google the thematic relationship and importance of these topics on your site, giving each of your 9 pages more power to rank higher in search results for relevant searches.
- Faster Indexing: We directly submit all 9 new pages to Google Search Console.
Gold Package
- A one-off cost with a long term benefit!
- Target: Focuses on 5 specific local hotspots/events, providing comprehensive coverage of key attractions and events near you.
- Content Cluster: We create five 3-page content clusters, one for each hotspot/event, totalling 15 pages:
- Maximum Interlinking Power for Top Rankings: With five interconnected clusters, we implement an extensive and intelligent internal linking strategy. This not only provides a seamless user experience but also creates a powerful network of content. This level of interlinking significantly strengthens the authority and relevance of every single one of your 15 pages for search engines. It tells Google that your site is a central hub of valuable information for this area, dramatically boosting your potential for higher rankings across a wide range of local search terms and driving maximum targeted traffic.
- Comprising of 5 x Pillar Pages: Comprehensive, authoritative guides for each of your chosen local hotspots. 10 x Supporting Pages: Ten additional pages across the five hotspots, offering detailed insights into related topics, niche aspects, and timely events.
- aster Indexing: We directly submit all 15 new pages to Google Search Console.
Simply choose one of the above packages, and we'll be in touch to get started!