Web Design For Accommodation
Data protection isn't just about avoiding fines—it's about building trust with your guests. Here is everything you need to know.
GDPR (General Data Protection Regulation) and the Data Protection Act 2018 reshaped how businesses handle personal information. For B&Bs, self-catering cottages, and hotels, this is critical because you handle sensitive personal data every single day.
It doesn't matter if you take bookings via email, a contact form, or a sophisticated booking engine—if you collect data, the law applies to you.
You must be transparent about what data you collect, why you collect it, and you must keep it secure. Silence is no longer an option.
Any website that collects data (via a contact form, booking system, or newsletter signup) must adhere to these standards.
Your site must have the "Padlock" icon (HTTPS). This encrypts data transferring between your guest's computer and your website, ensuring names and details cannot be intercepted.
Pre-ticked boxes are illegal. When a guest uses your contact form, they must actively tick a box to say "I consent to you storing my details to reply to this enquiry."
You must have a page that clearly explains who you are, what data you collect, and how long you keep it. This must be accessible from every page (usually the footer).
You need a mechanism to inform users about cookies. Analytics and tracking cookies should ideally be blocked until the user gives consent.
Any data that can be used to identify a living person directly or indirectly. For accommodation owners, this typically includes:
Yes. If you decide why and how personal data is processed (i.e., you take bookings to run your business), you are a Data Controller. You are accountable for the data you hold.
Under UK GDPR, individuals have specific rights, including:
Don't worry about the technical details. We have over 400 happy customers using our compliance framework. We can audit your site and implement the necessary changes for you.