Discover the perfect Airbnb Structure!

Transform your Airbnb Listing with this great guide!

perfect structure (1)

Below we’ll show you how to take a basic Airbnb listing, and transform it into a compelling, persuasive listing that will make readers want to book!

The structure is utilising the property details of a real listing, to demonstrate how to work out your own details.

Below the structure layout, you’ll see the original listing text, and then our new and improved version!

Here's the structure for a winning Airbnb Listing...

Section 1: Preparing Your Property Data

  1. Property Assessment:
    • Features: 2 bedrooms with Super King beds (convertible to singles), 1 full bathroom, modern kitchen, open-plan living and dining room.
    • USPs: Nestled beneath Birch trees, rural location in Exmoor National Park, dog and horse friendly with available stables.
  2. Target Market Definition:
    • Ideal Guests: Outdoor enthusiasts, dog owners, equestrians, nature lovers, and families seeking a rural retreat.
    • Tailoring: Highlight dog and horse accommodation, access to outdoor activities, and the comfort of modern amenities.
  3. Professional Photography:
    • Schedule a shoot with a focus on natural lighting to capture the cottage’s charm and its scenic surroundings during peak daylight.

Section 2: Creating the Listing

  1. Title Creation:
    • Example Title: “Modern Cottage Retreat in Exmoor – Dog & Horse Friendly!”
  2. Writing the Description:
    • Introduction: “Welcome to {property name}, your serene escape beneath the birches.”
    • Detailed Walkthrough: “Indulge in modern comfort with our state-of-the-art kitchen and cosy open-plan living room, perfect for relaxing after a day of exploration.”
    • Local Area: “Step out your door to explore the moors or take a short drive to the stunning coast.”
  3. Listing Amenities:
    • Tick amenities such as Wi-Fi, heating, free parking, and add unique ones like stables and a pet-friendly environment.
  4. House Rules:
    • Example Rule: “We welcome your furry friends with a nominal £20 per dog charge and open our stables for your horses’ rest and your adventures on horseback.”
  5. Setting the Scene with Photography:
    • Place images in sequence: entrance, kitchen, living area, bedrooms, bathroom, and then outdoor views. Use captions like “Wake up to countryside serenity in Super King comfort” for the bedroom.

Section 3: Pricing Strategy

  1. Competitive Analysis:
    • Example: £180 per night as a base rate, considering the unique equestrian features and dog-friendly policy.
  2. Dynamic Pricing Considerations:
    • Set high/low season rates and consider special offers

Section 4: Booking Dynamics

  1. Calendar Management:
    • Set availability considering local events and seasons that may affect demand.
  2. Instant Book Option:
    • Enable Instant Book to appeal to guests looking for a quick and easy booking process.

Section 5: Guest Experience

  1. Welcome Guide Creation:
    • Compile a digital guide detailing property features, local restaurants, outdoor activities, and emergency contacts.
  2. Check-In Process:
    • “Collect your keys from the hospitable staff at the Exmoor Forest Inn, just a stone’s throw away.”

Section 6: Going Live and After

  1. Going Live Checklist:
    • Verify that descriptions are inviting and that amenities and rules are clear and comprehensive.
    • Double-check the accuracy of the pricing and calendar dates.
  2. Post-Booking Communication:
    • Draft a welcoming message thanking them for booking and a reminder about the wood burner usage and pet/stable fees.
  3. Continuous Improvement:
    • Make a plan to request guest feedback through Airbnb reviews to continually improve your offering.

Here's the Original Airbnb Listing Details:

Existing Airbnb Title: Entire cottage in Simonsbath, United Kingdom

Existing Listing Text:

Our newly renovated cottage nestled below the Birch trees has 2 bedrooms, a full bathroom and state of the art, modern kitchen with open plan living & dining room.

Based in a beautiful rural location, Simonsbath, Exmoor National Park. The perfect place for a break from the everyday and for those who love the outdoors. With walks onto the moor from the doorstep and the Devon coast just a 30 minute drive away. Dog and horse friendly, stables are available for you to explore the area on horseback.
The space
This cottage sleeps 4 adults in 2 Super King beds, or 4 adults in 1 Super King and 2 single beds.
Guest access
You will have the entire property to yourselves.
Check in is with the friendly team at the Exmoor Forest Inn opposite.
Other things to note
Please note the wood burner is to be used in the winter months only through prior arrangement when booking.

A note on pets.
There is a small extra charge of £20 per dog and 2 dogs maximum in the property.

Paid use of the stable is available through prior arrangement before arrival.

The result...

Here’s the new Airbnb Listing!

Based on the above, here is the listing text we created:

Title: “Modern Cottage Retreat in Exmoor – Dog & Horse Friendly!”

Description: Welcome to {property name}, your countryside escape, a recently renovated cottage nestled beneath the birch trees in the heart of Exmoor National Park. Our newly renovated cottage offers a perfect blend of rustic charm and modern amenities, making it an idyllic base for those who adore the outdoors and seek a retreat from the everyday hustle.

The Space: Indulge in the comfort of our cottage which comfortably sleeps four adults. Choose from the plush luxury of 2 Super King beds or opt for a setup of 1 Super King and 2 singles to best suit your party’s needs. The bathroom is stocked with essentials to refresh after a day’s adventures, and our state-of-the-art, modern kitchen is ready for you to whip up home-cooked meals. Gather in the open-plan living and dining room for an evening of relaxation or laughter around the table.

Location: Located in the beautiful rural hamlet of Simonsbath within Exmoor National Park, {property name} invites you to disconnect and rejuvenate. With direct walks onto the moor from your doorstep and the coast just a 30-minute drive away, it’s the perfect spot for hiking, cycling, or simply soaking in the tranquility of nature.

For Our Equestrian and Canine Guests: We are delighted to welcome dogs and horses to enjoy the holiday as much as you will. With stables available and wonderful trails to explore, equestrian guests will find {property name} uniquely accommodating. A small extra charge of £20 per dog applies, allowing a maximum of 2 dogs to stay comfortably. Please arrange stable use and wood burner access at the time of booking.

Guest Access: You will have the entire property to yourselves, ensuring a private and uninterrupted stay. Check-in is seamless with the friendly team at the Exmoor Forest Inn, located just opposite the cottage.

Other things to note: We are committed to your comfort. However, we kindly remind our guests that the wood burner is available for use only during the winter months and through prior arrangement to ensure safety and a pleasant experience for everyone.

Booking: Whether you’re here to reconnect with nature, find adventure, or simply relax, {property name} is your perfect countryside haven. Book your stay today and step into a world where every detail is curated for your comfort and enjoyment.

Contact Us: For any enquiries or special arrangements, please do not hesitate to get in touch. We are here to ensure that your stay at {property name} is nothing short of extraordinary.

Transform Your Listing Today:

Are you ready to elevate your Airbnb listing and turn those views into bookings? Our expert team is at your service. For just £50+VAT, we’ll create a compelling narrative, highlighting your amenities like the example shown above, and ensure your listing not only stands out but sells the unique experience of your property.
Don’t let your accommodation get lost in the crowd. Order today and let’s create a listing that captures the essence of your space and the hearts of your guests. Make the smart move to maximise your property’s potential with our professional listing service – because first impressions are everything in the world of accommodation.