Online platforms now dominate the hospitality industry, so the first impression of your accommodation often comes from the photos you present. Whether you’re listing your space on Airbnb, Booking.com, social media or your own website, good accommodation photos play a pivotal role in attracting potential guests. And while professional photography might be the gold standard, the advancements in smartphone technology mean that your iPhone or similar device may just be sufficient. Here’s why.
Before reading descriptions or checking reviews, potential guests are drawn to photos. A well-lit, clear, and inviting image can instantly create a positive impression, making viewers more likely to consider booking. In contrast, grainy, poorly lit, or unappealing photos can deter potential guests, regardless of how great your accommodation might be.
Good accommodation photos do more than just showcase a space; they tell a story. They give potential guests a glimpse into the experience they can expect. From the cosy corner of a living room to the sunlit patio with a view, every photo adds a chapter to the narrative of a stay at your accommodation.
Capturing the essence of your space through high-quality photos allows potential guests to envision themselves in your accommodation, creating an emotional connection even before they arrive. In addition, visually appealing images can convey a sense of professionalism and attention to detail, instilling confidence in potential guests that their stay will be comfortable and well-managed. Furthermore, with the rise of social media and online sharing, striking visuals can help your property stand out and attract more attention in a crowded marketplace. By investing in quality photography, you are investing in the success and profitability of your accommodation.
Clear and honest photos build trust. When guests arrive and find the accommodation exactly as depicted, it reinforces their decision to book with you. Blurry or misleading photos can lead to disappointment, negative reviews, and even cancellations.
Shortly, we’ll provide you with some top tips on how to take great photos of your accommodation!
Smartphones: The Game Changer
Smartphones have revolutionized photography, often matching the capabilities of professional equipment. Modern devices, like iPhones and other high-end smartphones, offer advanced camera technology capable of capturing high-resolution images with features that rival traditional cameras. Coupled with a huge range of editing apps, users can effortlessly enhance their photos. Additionally, smartphones offer a cost-effective and flexible alternative to professional shoots, allowing for easy updates and varied shots without the hefty price tag.
5 Tips for Capturing Good Accommodation Photos with Your Smartphone:
Natural Light: Ensure your space is well-lit, preferably with natural light. Open curtains and blinds and shoot during the day.
Steady Hands: It’s hard to get a stable image by hand, so consider using a tripod. A top tip from experts is to get a tripod – click here to view some great tripods on Amazon
Wide Angles: Capture as much of the space as possible. This gives potential guests a comprehensive view.
Clean and Declutter: Ensure the space is tidy. Remove any personal items and unnecessary clutter.
Experiment: Take multiple shots from different angles. Play with your phone’s settings and modes to find what works best.
Here’s a great video we found on Youtube for taking good accommodation photos – it’s a short 10 minute video that really shows how you can take some great photos!
In conclusion, while professional photography has its place, don’t underestimate the power of your smartphone. With the right techniques and a keen eye for detail, you can capture good accommodation photos that showcase your property in its best light, attracting more guests and ensuring they have a clear and enticing preview of their upcoming stay.